Email Marketing and Video Email Technologies

conceptual icon for email marketingScope 1 marketing automation technologies provides state of the art email marketing software and services for higher education to reach, engage, and nurture prospective and current students, alumni, donors, community and friends of schools, colleges and universities.  Our email marketing solutions employ email marketing best practices to maximize open, click-through, and conversion rates and CANN Spam Act compliance.

Email marketing and video emails are often an important component in higher education marketing strategies. At Scope 1, we can help you develop multi-faceted email marketing campaigns that stand alone or integrate print, web, mobile, social media and other print and electronic media applications to generate higher campaign response rates and more qualified leads.

Our email marketing technology integrates database marketing engines that dynamically creates email content, personalized as each direct mail piece is created. Using archived and/or current information for each prospect in your database, personalized emails are populated with customized, relevant content specific to each prospective student, alumni, or donor’s interests and needs. Scope 1 email marketing programs also include email options to communicate in real-time to respond to inquires and requests.