Higher Education Marketing Automation Case Studies

Logo of University Notre Dame - Mendoza College of Business

Mendoza College of Business – Cross Media
A case study for priority candidate graduate student recruitment at the University of Notre Dame’s MBA Program. This award winning student recruitment cross media marketing campaign used Scope 1 Marketing Technologies—integrating variable print direct marketing, email marketing, personalized URLs and microsite technologies. Download the pdf »

Logo of Huntington University

Huntington University – Build a Brochure
An in depth case study and 2004 Print on Demand Institute Award Winner.  Scope 1 Marketing Technologies launched a closed loop recruiting program for Huntington College that allowed students to build their own view book online, including only the relevant text and graphics from each of Huntington’s 127 majors.  The student views a PDF brochure online, receives a printed version in the mail and all of the relevant information the counselor requires is instantly sent to the appropriate counselor.  Download the pdf »