Alumni Marketing

Image of group of people representing college or university alumniAlumni relations and marketing professionals facilitate marketing strategies to connect, engage, and build the relationships between their school, college, or university and their alumni with campaigns that lead to multi-faceted support; delicately balancing the responsibilities of providing for the needs of the alumni with the needs of the organization.  Strong, engaged alumni and active alumni associations, chapters, and groups become enthusiastic brand advocates and heavily influence organization-wide initiatives from student recruitment to strategic initiatives and everything in between.  Development initiatives often tap the data from alumni relations to support capital campaigns and other advancement goals and financial missions of the institution. Keeping the two initiatives in perspective is of critical importance, but aligning the data across departments enhances both programs. 

Scope 1 marketing automation technologies provides a platform to align, streamline, and integrate alumni relation communications into cohesive, effective, efficient alumni marketing strategies. Our solutions include Social Media Strategies and applications, web applications, email and SMS communications to create custom, highly relevant marketing communications based on personal data in each alumnus’ profile. We also integrate traditional and variable print technology into alumni marketing strategies to expand the level of personalization. With print and electronic alumni marketing and relationship management solutions integrating database management and prospect intelligence, we help college and university alumni relations departments increase active alumni support and involvement with analytics to measure campaign results. In addition, Development and Institutional Advancement departments have a stronger set of data to query in personalizing their departmental campaigns.

Scope 1 alumni marketing and alumni relations solutions integrate:

  • Database Marketing
  • Email marketing
  • Web-based Marketing
  • Print and Direct Mail Marketing
  • Social Media Strategies
  • SMS Text Message Strategies
  • Analytic Services